You started a blog a couple days ago, a couple weeks ago, a couple years ago and it isn’t doing anything for you. You thought blogging would be a fun way to write about something you’re passionate about as well as make some money along the way.

So you started off on your merry jaunt with pep and zest, gleefully self-publishing and building what you hoped would be a resource for passion, publishing and profits.

Then reality hits.

You find yourself falling behind with your blog and losing touch with the topics you track and start wondering if it is even worth it to keep this running commentary online. You have tons of draft posts saved but never publish them because you don’t have the energy to finish them. You have lots of comment spam to weed through and suddenly doing the dishes seems a like a lot more fun. Your blog becomes a waste of money. Your blog becomes a waste of time. Your blog becomes dead weight.

Shouldn’t there be some way to make money at this?

The frustrating truth is: most blogs don’t go anywhere.

Thousands of people all over the world start blogs every single day - and many of them hope to make money from their blogs. Maybe a few dollars here or a few dollars there… maybe enough to pay for their hosting.

But they are just wasting their time because they don’t have a plan.

You can make over $10,000 a month blogging.

You’ve heard about folks building blog empires and making a living writing about topics they love and are passionate about. They make revenue every day by hosting ads on their blogs or earning commissions on related products and services.

But where do you start?

You need a blueprint! You need to know the top strategies for making money on your blog so your blog pays for itself - and then some! You need to know where to find a constant stream of content related to your blog so you never run out of things to write about. You need to know the top strategies to get your blog in the highest search engine rankings. You need to know the best practices to make sure your Google ads get clicked on - and you get paid! You need to know how to choose a niche that you love - but is also popular enough that it will make you a monthly salary. You need to know how to design your blog to be a click-seeking missile that guarantees your advertisers clicks and you some commissions. You need metrics and statistics so you know where your traffic is coming from, where it is going and how you can adjust it for maximum traffic conversion. You need to know the top tricks and tips so you can manage your entire blog empire from a simple set of tools. You need to know what software to use so you can quickly build new additions to your blog network that enhance and compliment what you’ve already got. You need to know which plugins and strategies to use so you can keep your blogs free of comment spam and hackers.

Just think about it: while RSS is growing strong, it still only penetrates about 5-6% of the American online population. Furthermore, according to a recent BlogAds survey, “only 12 percent of the blog reading audience said it used RSS always or often”.

If you’re delivering your blog content only via RSS, you’re missing out on about 80% or more of potential regular readership/followship.

THE KEY BLOG PROBLEM

There are millions of blogs already, but really few people have the time to watch more than a few daily. But if they come back just once a week, they can be quickly overwhelmed with the amount of new content.

That’s why it’s crucial to provide a “best of”, a helping hand to guide your readers to the “must-read” content you publish � and delivering this content either as a standalone �blog-zine� or as part of your regular e-mail newsletter.

WHAT SHOULD YOU DO?

Deliver your blog posts as they are written via RSS, but then also publish a regular (weekly or monthly) e-mail e-zine with your “top blog posts” for those that are still not in to RSS.

Don’t do just one channel, do both.

E-mail is still the #1 end-user content delivery channel … whether we like it or not. Using e-mail (as a supplement to RSS) to deliver our content is just good business practice, at least for now.

THE CHRIS PIRILLO EXAMPLE

Chris Pirillo is the publisher of one of the most popular sites on the net, Lockergnome.com. He was actually the first to proclaim e-mail as being dead.

But still, while he preferrs for his subscribers to use RSS instead of e-mail, that isn�t stopping him from using or promoting either RSS or e-mail.

COMPARING BLOGS, E-ZINES, E-MAIL AND RSS

If you�re reading this article and thinking that blogs are actually �beyond e-mail�, just consider the following reality.

RSS and e-mail are content delivery channels; the tools that enable us to deliver our content to end-users. Blogs and e-zines on the other hand are two different internet media content formats, differing in how/what content is provided and presented through them.

RSS/e-mail and blogs/e-zines cannot be directly compared. Blog content and e-zine content can both be delivered via RSS and e-mail, and there is no direct business/logical relation between, for example, blogs and RSS.

Blogs are “personal” conversations, opinions and news, delivered in a linear structure, usually written in a more personal style, and confined to a limited number of content types.

E-zines on the other hand are more similar to magazines or newspapers, carrying content presented in a complex non-linear content structure, and having the ability to carry many different content types that do not mix well together if provided through a linear content structure.

A typical e-zine might include:

- an editorial;
- a leading article, representing the prevailing topic of a specific e-zine issue;
- supporting articles, clearly structured to show they are secondary to the leading article;
- links to “best of” blog posts in the given timeframe;
- links to the most relevant forum topics and posts;
- a news section;
- a featured client case study;
- different advertisements (banner ads, textual ads, advertorials etc.);
- a featured consultant;
- a Q&A section;
- a featured whitepaper;
- etc.

Providing all of this content demands a complex content structure and a strong and experienced editor. The blog format simply does not provide the level of structure needed to effectively present such a complex content mix.

But that’s not to say that blogs are in any way inferior to e-zines, they’re just different. And businesses need both, and they need to deliver both via RSS and e-mail.

Personal preferences towards content delivery channels and internet content media formats have no place in business. What matters is what our audiences want and how they want it.
About the Author

Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS«, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa2

Thankfully, blogging has come to the rescue. Setting up a blog on your web site - and having an associated RSS feed - means you can keep in constant touch with your clients and potential customers. Plus you don’t have to email them and they can get your latest news without having to visit your web site.

So how does this all work? A blog is really a fancy name for a web page that gets updated regularly. It’s nothing special. There are several methods of writing ‘blogs’, but they are nothing more than computer programs which allow you to easily update a web page. Far and away the easiest way to start a blog is with a website called blogger.com.

However, for keeping in touch with your customers, RSS is the key. RSS stands for Really Simple Syndication. What this means is that your blog can be automatically delivered to people who want to read it - you don’t have to send it to them and neither do they have to come and collect it. All they need is the address of your RSS Feed and their RSS Newsreader can do the job for them. There are several RSS readers available and new web browsers incorporate the ability to read RSS feeds and keep them updated.

Why Blogging is Essential to Your Business

Whenever you add new content to your blog, the RSS Feed automatically gets updated in everyone’s Reader program or web browser. That means you are guaranteed to be able to keep in touch with clients and prospects. You don’t have to do anything other than produce the content. Equally, you don’t face the problems of email filters and anti-spam programs blocking your email. Furthermore, people tend to read RSS Feeds because they have subscribed to them. Whereas they tend to ignore non urgent emails.

As you can see, there are several advantages to Blogs and RSS Feeds. But it doesn’t stop there. Search engines love them. That’s because blogs provide fresh and new content - precisely what searchers are looking for. Hence the search engines are actively pushing blogs higher up the search engine ranking. This means if you don’t have a blog for your business, you are seriously reducing your chances of a high search engine ranking. You need a blog nowadays to get noticed by the search engines.

So, blogging is essential. Not only does it improve your web presence, it also means you can keep in touch with clients and prospects more easily. And all the marketing research you can find will tell you that keeping in regular touch with your customers is an important component in gaining new business. So get blogging!

Make no mistake, blogs are a great tool for building community, interacting with potential clients, and marketing your services. And, it�s not enough to set one up and post occasionally. You have to use it effectively to drive traffic and gain readership.

We�ve discovered several common mistakes professionals make with their blogs. Mostly, they aren�t using some the features available to them with their blogging software, because it hasn�t been sufficiently explained. Eyes glaze over with the mention of RSS, pinging, trackbacks and permalinks. Professionals may be ignoring these things, hoping they don�t really need to know.

But they do if they want results from their business blog.

Here�s a list of what we found on a recent trip around the professional business blogosphere:

Content:

1. Not posting frequently enough. (Recommended: 2-3 times a week.)

2. Content is not focused, and the target audience is not clearly defined.

3. Posting articles that are too long, instead of using extended post features.

4. Not linking profusely (because the professional isn�t researching their field on the internet).

5. Poor spelling, bad grammar and typos.

Design

6. No name of author in tag line or on side bar.

7. No author photo.

8. No signature or name in the footer; no way to tell who wrote post on a multi-author site.

9. No subscription form; no way to get blog updates through RSS or email.

10. No way for readers to leave comments and use trackbacks.

11. Too many categories or none at all.

12. No information about their business services and products.

13. Calendars for no reason at all (what is the point of those calendars anyway?).

Marketing

14. Blog isn�t submitted to blog directories.

15. Not pinging each time a new post is published.

16. Not using trackbacks referring or linking to other blogs.

17. No blogroll or list of favorite blogs or websites.

If you�re considering using a blog to build your business, optimize it by taking time to learn the features and steps that will ensure success.

A blog is like any other marketing tool � you’ve got to use it correctly to get positive results.

Here are a couple of suggestions:

1. Get an ebook and take the time to learn about your blog software or hosting provider.

2. Hire a professional blog expert to coach you on how to rev up your blog.

Like any website you own, you must do some blog promotion to start driving traffic to your site. Here are 16 steps, in no particular order of importance, that you can start doing now to get traffic moving to your blog.

1. Set up a Bloglet subscription form on your blog and invite everyone in your network to subscribe: family, friends, colleagues, clients, associates.
Http://www.bloglet.com

2. Set up a feed on MyYahoo.com so your site gets regularly spidered by the Yahoo search engine (see tutorial on http://www.biztipsblog.com)
http://www.my.yahoo.com

3. Read and comment on other blogs that are in your target niche. Don’t write things like “nice blog” or “great post.” Write intelligent, useful comments with a link to your blog.

4. Use Ping-0-matic to ping blog directories. Do this every time you publish. http://www.pingomatic.com

5. Submit your blog to traditional search engines: http://www.submitfire.com

6. Submit your blog to blog directories. The most comprehensive list of directories is on this site: http://www.masternewmedia.org/rss/top55/

Tip: Create a form to track your submissions; this can take several hours when you first start so schedule an hour a day for submitting or hire a VA to do it for you.

7. Add a link to your blog in your email signature file.

8. Put a link to your blog on every page of your website.

9. If you publish a newsletter, make sure you have a link to your blog in every issue.

10. Include a link to your blog as a standard part of all outgoing correspondence such as autoresponder sequences, sales letters, reports, white papers, etc.

11. Print your blog URL on your business cards, brochures and flyers.

12. Make sure you have an RSS feed URL that people can subscribe to.
The acronym RSS means Rich Site Summary, or some may consider its meaning as Really Simple Syndication. It is a document type that lists updates of websites or blogs available for syndication. These RSS documents (also known as ‘feeds’) may be read using aggregators (news readers). RSS feeds may show headlines only or both headlines and summaries. To learn how news aggregators/RSS readers work, see this site: http://www.rss-specifications.com/rss-readers.htm

13. Post often to keep attracting your subscribers to come back and refer you to others in their networks; include links to other blogs, articles and websites in your posts

14. Use Trackback links when you quote or refer to other blog posts. What is TrackBack? Essentially what this does is send a message from one server to another server letting it know you have posted a reference to their post. The beauty is that a link to your blog is now included on their site.

15. Write articles to post around the web in article directories. Include a link to your blog in the author info box (See example in our signature below).

16. Make a commitment to blog everyday. 10 minutes a day can help increase your traffic as new content attracts search engine spiders. Put it on your calendar as a task every day at the same time.

Tip: Use a hit counter to track your visitor stats: how many unique visitors, how many page views, average length of visit. You can get a free hit counter at http://www.sitemeter.com

This post on a popular discussion forum set me thinking - and I came up with 12 reasons you should blog.

Read them and get started on your blog. Or better still, go get your blog up and running and THEN come back and read this

#1 - You Do Not Need To Know HTML

One of the biggest hurdles many hopeful website creators face is they don’t know to design a webpage. Blogs overcome this - all you do is type into a box, and the blog software automatically converts it into a webpage and publishes it on the World Wide Web for anyone to see.

#2 - You Are ‘Forced’ To Keep Your Content Fresh

Blogs are essentially online diaries. It doesn’t make sense to write in your diary every month or two. Similarly, running a blog itself ‘forces’ you to update it often. And refreshing your blog often makes it more useful to readers and consumers - and by extension, to search engines who are in the business of presenting *their* clients with valuable resources.

#3 - Your Blog Is AUTOMATICALLY Optimized For Search Engines

Search engines love fresh content. But that’s not the only way blogs are powerful tools to rank high. Indeed, most blogs are structured to offer a high degree of search engine optimization.

All sections of your blog are linked together. The terms used as link ‘anchors’ are keyword-optimized. Categories can be created to host themed content. Navigating through your blog is intuitive. Archives can be customized, and generate hundreds of pages of content that act as ’search engine spider bait’.

#4 - You Get A Built-In Linking Structure

With very few exceptions, most blogs are structured to be a tightly integrated network of links - to other sections of your blog! It’s quite easy for a visitor to get ‘lost’ within your blog… without ever leaving it.

Calendars link to posts on specific dates. ‘Recent Post’ listings point to your freshest content. Archives connect all your earlier posts. Search boxes let browsers look for certain kinds of content. And it all happens automatically, without you spending hours on creating a link structure or sitemap!

#5 - You Generate Multiple Content-Rich Pages

Every post you make on your blog is content. And by intelligently setting up your archiving preferences, you can turn each post into many different forms of content, each on a page of its own. Blog regularly for a few months, and you could end up having a 100+ page website - all filled with relevant, keyword-optimized, themed content!

#6 - You Can Keyword-Optimize Your Blog Extensively

All parts of your blog’s template can be customized. And a very powerful way to do it is by inserting relevant keywords. It’s a do-it-once job that will give you ongoing benefits for as the life of your blog. You can include keywords in your blog title, description, blog post headings, trackback links, comment invitations, archive titles, and category names.

#7 - You Create An Online Community

If your blog is on a specific theme, you can build a loyal readership and develop an online community. You can even take it a notch higher by tying it in with a forum or membership site. Ask for comments, suggestions, ideas and feedback, or invite reader participation. Pretty soon, your blog will be growing organically - even if you don’t write a lot!

#8 - You Initiate Conversations With Readers

Of course, the first step is yours - to initiate a dialog with readers. You could do it with your blog post, asking a question or by inviting comments and interaction. Your blog will be read by an audience that’s already interested in your subject or theme. This conversation will be priceless to you, the blog owner.

#9 - Your ‘Inbound Link’ Process - Trackbacks

Blogging is about distributed conversations online. Links are an integral part of such an informal network. Trackbacks are a kind of blog technology that make it possible - and simple! Your blog will benefit from the inbound links a trackback will bring, and you’ll also get extra traffic from other sources.

#10 - You Can Syndicate Your Content Easily

Getting readers for your content is good. Getting your content out where many more readers can see it is GREAT! Syndication (via RSS feeds) is built in to most blogging platforms, giving you a quick and easy way to get a wide readership for your blog posts.

#11 - You’re Creating Stuff Search Engines LOVE

Search engines exist to offer their audience a compilation of the best resources on a subject or keyword. Your blog is the answer to a search engine’s prayers! By sticking to a theme and presenting the content in an organized, structured, intuitively connected pattern, your blog will be appealing to search engines in a way only a very professionally planned and designed website can ever hope to be.

#12 - You Get ‘Alternate’ Traffic Sources

Remember what we saw about blogs being linked and networked together? Bloggers like to share opinions with others. And when they ‘talk’ about you, they are going to point to your site, or a post on your blog, to show their readers what they mean. They become ‘alternate’ traffic sources - for YOU!

Other tools like blog rolls, furls, favorite bloggers and more can drive sporadic - but sometimes big floods - of traffic your way. And best of all, it’s effortless and costs you nothing!

Not yet convinced? Well, then maybe blogging isn’t quite your cup of tea. But if you trust me, try it - you just might be pleasantly surprised.

2. Submit your blog address to blog search sites and directories. You can submit your blog’s url to websites such as Technorati, Daypop, Blogdex and Popdex. For a complete list of websites where you can submit your url, go to

3. If you have some cash you can promote your blog using pay per click search engines such as Yahoo Search and Google Adwords.

4. Set your blog to display RSS feeds and submit your blog’s RSS feed to the major RSS feed directories online. A good place to start is provides a list of the top RSS directories.

5. Put your blog URL in your email signature. If you�re a regular at any online discussion forum, you can also add your url to your signature line at the bottom of each message you post.

6. Install a blogroll. A blogroll is a collection of links to other weblogs. Services such as Technorati spider your links to tell who�s linking to you and who you�re linking to. If you show up on someone�s Technorati link list for their site they�re likely to visit your site to see what you said, increasing your exposure. Blog owners can also visit your site to check it out if you show up on their referral logs.

7. Be an active commenter. Try to leave comments on the blogs that you regularly visit. Most comment systems also provide a way for you to leave a link back to your blog which begs a visit at the very least.

8. If you plan to have anything printed up, put your blog�s web address on it. You can print your blog URL on business cards, stickers, leaflets, etc.

9. Take advantage of blog software features that help to promote your Blog. For example, if you’re using Blogger, you can do this by turning on: “Email This Post”, “Post Pages” “Site feed” and the Blogger Navbar. These features will help attract new visitors to your blog.

10. Exchange Links with other Bloggers or blog owners. This is another effective strategy for generating targeted traffic to your blog for free. It involves contacting other blog owners for a possible link exchange partnership. All you have to do is locate blogs that are related to yours and contact the webmaster to swap links.

11. Write articles or free reports for other webmasters to publish and put your blog url in the byline. The �byline� is the short paragraph that goes at the bottom of each article and describes who the author is and what they do. If you write good content, your articles will be published by other webmasters and many readers who like your article will go on to visit your blog.

1.) Stay on topic.
Opinions are generally accepted but the content of the items in the blog should all relate to a general theme. Unless you have an uncanny knack for wit, humor or cynicism, the majority of your readers will be interested in the content that relates to a specific defined theme or loosely defined area of interest. Most readers won’t care that you eat Cheerios for breakfast. They may, however, be interested in the fact that vinegar takes out stains and that toilet paper rolls make great wreaths. Define a topic and stick to it. This will ensure that you create a loyal following of interested readers.

2.) Stay informative.
If you are attempting to create the impression that you are knowledgeable about a specific industry or sector, be sure that you stay current on news. If you are endorsing a product or voicing an opinion, be sure to check your facts; your reputation is at stake. If you are offering an opinion, be sure to qualify your post, making it clear that the content is intended as an editorial.

3.) Old news is not news.
While blogging every day can be a drain, it is important that the information presented is current and accurate, writing an article or blurb about something that happened 6 months ago, will not be of interest to many. Telling your audience that Martha Stewart was convicted and will be going to prison, after her sentence is completed will make people question the value of your columns.

4.) Adhere to a schedule.
Create a schedule and stick to it. Realizing that blogging requires time and effort, don’t create unrealistic expectations and be unable to deliver. An occasional lapse or holiday is generally understood but readers returning to find stale, out-dated content are going to find another blog with similar content. New blogs and RSS feeds are popping up on a daily basis. If you have worked hard to develop an audience and a community you don’t want to lose them due to lack of communication.

5.) Clarity and simplicity.
Keep your posts and blog entries clear and easy to understand. Remember, the web is global and expressions, idioms and acronyms don’t always translate. Sometimes a little explanation goes a long way.

6.) Keyword-rich.
If the goal of your blog is to increase your visibility, include related keywords in the title of the blog. Use the title as a headline to attract interest. Each item post should have a title that will attract attention but still be relevant to the post. The title should be no longer than 10-12 words.

7.) Quantity matters.
In order to attract the attention of search engines, you will need to develop content and substance. A headline or simple sentence is not going to generate the interest of readers or help with search engine ranking. Be sure to archive old blog posts to develop a large portal of similarly-themed content.

8.) Frequency.
If your blog content is updated frequently, search engines will tend to spider the pages at regular intervals.

9.) Spell checking and proof-reading.
It only takes a few extra moments and can save you from having to make embarrassing explanations. Remember that whatever you publish on the Internet can be found and archived. Think carefully about what you post before doing so.

10.) RSS.
RSS will increase your blog’s reach. It is important that you include your blog’s content in an RSS feed to increase readership and distribution.

Most weblog audiences are small, but with time and regular updates audiences grow. Bloggers may never have more than a few hundred readers, but the people who return to regularly are generally interested in what you have to say.

We’ve already optimized our blog to rank well for search results of certain keywords that we’re targetting, but here comes the sad news – it affects your ranking in only very minor ways. However, don’t skip this step as every little bit helps when you’re competing for

Now, we’re moving on to offpage  That is, factors that are not on your blog but affect your search engine rankings very greatly. There are a lot of offpage factors, but we shall study them one by one. The first and most obvious one is the number of links to your blog.

As a general rule of thumb, the more links to your blog, the more the  think you are an authority in that particular niche and hence the higher they rank you. However, take care to observe the quality of the links. For example, a thousand links from totally irrelevant sites like online dating sites would not help at all because your blog is a technological product blog. In contrast, a single link from a highly authoritative site about technological gadgets will get the search engines crawling about your blog like the Feds storming a crack den…

Anyway, the most cost effective way of getting high quality links from authoritative sites is simply to ask for it. If your blog contains high quality content that is original and will provide valuable information to the site’s readers, chances are the webmaster(s) will link to your blog or even write about you!

Let’s talk about how we should ask these  of authority to link to your blog. We’re discussing this based on the presumption that your blog is really content rich and offer high quality information to anyone in your niche or topic of discussion. The most viable option would be to send an email directly to the webmaster.

First, let’s look for the top sites in your niche. Simply search the  for the term that you’re targetting. In this case, let’s search for “technological gadgets�. The first few results,  and are commercial sites, so don’t bother asking. We’re looking for community-based sites and other blogs that are more accessible to a complete newcomer like you. Seems like would be a good option!

So, compose an email to the webmaster of  (whose email address you shall find on the site). They even have their AIM contact there, so it’s also a good choice if you use . Start by stating how you came across their site (i.e. “looking for gadget information�, NOT “looking for link partners!�) and how you think their site provides valuable info. Basically, try to say something really good about their site honestly.

Then, suggest that so-and-so content on your own blog will be a nice complement to their site’s content and vice versa. Put a link on your blog to their site and ask subtly if they might be able to do the same to weld a mutually beneficial relationship between the site and your blog.

Along the way, you might find people who won’t even respond to your email, so forget about them and move on. Remove the links from your blog to their site if they have not responded to your email within two weeks, which is a pretty long wait.

Keep doing this for the first 30 search results that pop up, and before long you should have quite a few good sites all linking to you. In the next article, we shall explore further the more advanced offpage factors, and ways to improve them!

Face the fact – your blog needs to be regularly updated to maintain its readership! Hence, you must always find fresh topics to write about, and we’re going to discuss how to do just that in this article.

We have discussed how to write attractively, so now we are going to discuss what we are going to write on. The very first option that I think a blogger should write on is a topic that he or she feels passionate and interested in. You’ve chosen to make blogging your career because you want to escape a mundane job – forcing yourself to write about something that you’re not interested in is as torturous as as your mundane job!

The other reason I ask you to write about something you’re passionate about is because your feelings and emotion shows through your writings! If you feel indifferent to a certain subject but still write about it just for the sake of it, your readers will notice it. Remember the advice about writing with a personality? Forcing yourself to write will not establish a welcoming style at all.

Once you have chosen your main theme, start posting to your blog about it and make it a habit to post at least once every day, even if it’s only a comment on the newspaper article you read today. Think of yourself as a gigantic train. It takes a lot of effort to get you moving. First, you might just budge an inch, and later trudge slowly on until you finally reach your full speed. Then, it’ll take a lot of effort to stop you instead!

However, no matter how well you know your topic, your brain is bound to get exhausted over some time, so here are methods to brainstorm for content for your blog.

1)     The very best way to brainstorm is to see what other bloggers have to say about stuff happening in your field of discussion. And the very best way to find related blogs is to use  There are other decent search tools too, you just have to look around. From other blogs, you can gather more knowledge on your subject and you can also comment on what others have to say on your own blog!
2)     Once you’ve established contacts with other bloggers in your field, you’ll have quite an unexhaustible “conversation� ongoing, so you’ll not need to actively search for content to write about. 3)     You can also have conversations with people with the same interest as you in the particular niche you choose, so you will eventually build up a bank of questions and answers and interesting discussions to write about in your blog. To do this, join forums related to your niche, but don’t join every forum there is out there. Stick with one or two with the biggest number of members or the one which is most focused on your niche. This will also come in handy much later in gaining traffic and generating profits.

Remember to keep up your momentum of posting at least once per day (or more if you have a lot of content to write about) so that the major will know that your blog has fresh content everyday. This will attract the search engines to spider your page on a more frequent basis, hence gaining you extra traffic.

Don’t worry about the paragraph above about generating traffic and search engines, because we’re going to talk about that in more detail later. For now, remember to keep a consistent effort everyday and build up momentum like that of a locomotive!