Points To Look For In Choosing An Affiliate Program

Posted by rimel - 21/06/07 at 01:06:45 pm

Affiliate programs are a proven way to make income on the Internet. Affiliate programs offer beginners a way to get started. It’s perfect if you don’t have your own product to sell.So what should you look for in choosing an affiliate program? The list below will point you in the right direction.

1. Does the affiliate program offer you a free way to join without buying the product or service?

2. Contact other affiliates already in the program to see if  they have had any problems.

3. Is the product or service related to your target audience?

4. Can they notify you by e-mail when a sale is made?

5. Do they offer backend products so you can get repeat sales from the same person?

6. How often will you receive a commission check?

7. Do you get credited for a sale if people come back in month and then make a purchase.

8. Can you get around-the-clock help online or offline?

9. Do you get a large percentage of each sale as commission?

10. Do they provide you with proven sales material? (links, banners, classified ads, sales letters etc)

11. Will they give you the leeway to create promotional ads.

12. Do they offer you access to an online sales stats page?

13. Do they use a reputable system to track your sales?

14. Does the affiliate program pay commission for sales of  people who sign up under you?

15. Can they offer customers a lot of different ordering options, so in return you won’t lose sales.

16. Will they keep in contact with you on a regular basis by e-mail?

Starting out with an affiliate program is one of the best ways to get your feet wet in Internet marketing. Remember to choose companies that fit the criteria listed above.

Outsourcing Your Web Marketing

Posted by rimel - 21/06/07 at 01:06:07 pm

The consultant should ask a lot of questions about your business and your objectives. They need to be very clear about the specific goals of your site. Do you want as many visitors as possible (as in: “We get millions of hits on our Web site”), or are you more interested in attracting qualified leads? Are you selling products? Are you looking for new customers, sign-ups for your newsletter or events, media coverage, etc.

It’s possible that there could be different markets for each of your objectives. The consultant should show that they clearly understand the demographics of the audience you want to attract. This includes whether your markets are currently online, whether they are comfortable using e-mail, etc. It’s also important to clarify any restrictions on your marketing - for example, if you’re only targeting specific locations.

The key to effective Web marketing is to have a comprehensive, integrated plan that focuses on where your markets �hang out� online. It�s absolutely not enough to concentrate your efforts on search engines - that�s a passive rather than an active approach. You want to reach out to your potential visitors, not wait for them to come to you. And, you want to ensure that your offline marketing includes your Web site - up to a third of your traffic can now come from real-world sources.

So, the consultant should propose to you a wide-ranging plan (assuming that�s appropriate for your goals) that includes:

Effective Web marketing must also include an e-mail strategy. The consultant should include in their proposal some ideas for targeted, personalized (and fully opt-in) e-mail that is compliant with all State and Federal laws. This requires a contact database that you can use to select the different audiences that you might have for these messages. The consultant should also be able to help you create this, if required.

And finally, the consultant should explain how they propose to evaluate the success of any marketing campaign against your goals and objectives. Marketing is an ongoing process, during which you�ll learn a lot about your site and about your visitors. This knowledge should be analyzed and used to tweak your site and refine your business strategies. A good consultant will be able to work with you to achieve this.

What Guarantees Can You Expect?

Let�s be very clear - there is a distinction, which often gets blurred, between sales and marketing. The job of a marketing consultant is to bring qualified traffic to your site (or in other words, into your storefront). Completing the sale is then a separate challenge.

Marketing is also a very gray area, in which it�s difficult to provide cast-iron guarantees of results. This is particularly true in the area of search engine optimization, since the search engines are so unpredictable. In my opinion, if a consultant promises you “top ten placement” you should be very wary - it’s possible that they are using tactics that could be classified as spam - soon if not now.

And that can really hurt you - I have a colleague who was banned from Google because he hired “experts” who used this type of approach.

Obviously you do want to check that the consultant has a good track record, and that they can provide references from other clients. I believe that good Web knowledge and proven online marketing tactics are as important as an in-depth familiarity with your industry.

In setting your contract with the consultant, it’s important to have a mutual comfort level with your goals, expectations and budget. There are many opportunities for free promotion online, but if you’re prepared to spend some money, you can potentially build your traffic faster. Since building awareness of a site takes time, perhaps a minimum six-month period would be advisable, but with appropriate termination clauses for both parties.

Conclusion

Good Web marketing is a team effort! Hire a consultant who you feel very comfortable with, who asks lots of questions to really understand your business and your goals, and who seems genuinely interested in promoting you. But then be prepared to work with them - respect and consider their suggestions, and allow them to be creative in their approach.

Ways To Make Money Online And Earn Your First $1000

Posted by rimel - 19/06/07 at 08:06:29 am

Overcome information overload and focus on the proven ways to build a sustainable  and make money online.

When I first started my I purchased several internet online courses from the so called gurus and attempted three or four ideas at the same time. I wanted to spread my risk with three or four good ideas so that at least one would work out. I experienced information overload and could not get any of my ideas to work. Usually only experienced internet marketers can cope with working on two or more ideas at the same time. You can compare a person new to to that of a baby where they first need to learn how to crawl before they can walk. For this reason they need to focus on one idea for at least 6 months where they can learn the fundamentals which never change. The skills that you learn for example how to register a domain and setup your website, , write good preselling content, write high converting sales pages and how to capture leads and market to them forms part of the core internet marketing skills. You need to learn how to master these basic skills before you can move on to another idea.

I would recommend a person new to internet marketing to get started with. You do not need to create or stock a product, you do not need to deal with complicated payment processors, you do not need to spend extra time on support or processing refunds and you still get to learn the fundamentals of internet marketing.

You get two kinds of affiliate marketing Pay-Per-Lead offers and Pay-Per-Sale Affiliate. When someone takes a specific action you earn a commission for Pay-Per-Lead marketing.  You earn commission for sending someone to signup for a trial offer e.g. tea sample or they could request free information like a quote for car  from a freebies website. The lead gets free information or a sample of a product and you get paid for generating the lead. Pay-Per-Sale affiliate marketing where you presell before your visitor goes to a sales page takes more work than getting a lead to take a specific action.

Pay-Per-Sale affiliate marketing happens when a visitor that you refer purchases a product and you receive commission for that sale.  You need to focus on a niche. For example if you promote weight loss products only offer affiliate programs related to that. Also choose a well established merchant that will not go out of business and choose high quality products that you would use sold at a competitive price. You also need to ensure that in your sales funnel you send your visitors to your own lead generating pages before you refer your visitor to the merchant. This allows you to presell your prospect and sell to them over and over again with different products.

If you enjoy writing then start a blog. Signup with a free service like Blogger that takes care of all the technology side of things like updating pages, ftp, html, sitemaps etc… Write quality original content. However, I recommend registering your own domain and signup for your own web hosting to publish your blog to. If you decide to choose the free Blogger hosted blog and you migrate to your own domain once you become well established this will cause you to lose your search engine rankings and force you to start from scratch again. Choose a niche topic like product reviews of digital cameras, add some good quality affiliate programs and contextual advertising like Google Adsense to monetize your blog.

Choose only one idea and focus on this for at least six months and set the foundations of a stable business. Consistency will allow you to build up your name and as your competitors come and go people will trust you even more. This takes focus and patience.

The Secret Of Choosing A Profitable Affiliate Program

Posted by rimel - 19/06/07 at 08:06:33 am

I never thought I would ever choose a profitable affiliate program. However when I learnt this one important secret I found that I could choose an affiliate program with a lot of success.

Do you struggle to choose an affiliate program for your website. This picture reminds me of myself after building a website and driving traffic to the website only to find out that I cannot monetize the traffic.

I learnt the steps of creating html pages, optimizing the websites for  and driving tons of traffic to the website, but I could not monetize my traffic. I tried numerous things. I put different  tried positioning the links in different places. I tried different font sizes and popup windows. I thought that the affiliate programs that I tried just did not convert and just did not know what to do next. I could  and drive traffic to them but I could not monetize my traffic. I nearly quit and my dreams of becoming an online entrepreneur almost completely shattered.

One day I almost gave up my up when I decided that I would find a way that works and monetize my traffic.  I sat and brainstormed ideas. Suddenly the solution appeared in my head. I needed to ask my visitors.

An example of how to do it with the exact steps required follows next. Use an opt in form on your website where you offer your visitor some kind of free newsletter or course or download. On your first or second email to your newsletter subscriber you simply need to ask them what products will suit them best. Send your newsletter subscriber an email like this:

Subject: [[firstname]], Thank You

Hi [[firstname]]

I would like to introduce myself. I run the website [[yourwebsite]].

In the interest of serving my visitor’s need better I would like to know your most important concern of affiliate marketing? Can you please take 30 seconds to reply to this email so that I can develop products and services that will help to serve you better.

Kind Regards [[Yourname]]

After obtaining the necessary information from your email you need to select the affiliate program that you will use on your website. You can use and Commission Junction to look for a reputable affiliate program. You need to ensure that a significant portion of their income must come from their affiliates which will mean that the affiliate program converts and it should also pay at least 50% commission so that you can earn decent commissions. Finally try to use a fairly well established company to ensure that it will not easily go out of business and you will not lose your affiliate commissions.

After making your list of top affiliate programs I suggest testing the links on your website and choose the best performing affiliate program.

Using these steps you can pick a highly profitable affiliate program that will bring you profits for years to come.

You Can Make Money Promoting Your Affiliate Programs

Posted by rimel - 19/06/07 at 08:06:34 am

It is quite challenging to find the ultimate  that can make money, which is simple and legitimate.

We have thoroughly researched the internet to locate these opportunities that will help you to make money from the privacy of your own home. These opportunities have all passed an intensive screening process and have proven to be legitimate and effective.

Take  Not so long ago we did not know anything what internet marketing consists of, well within just two weeks we launched our own website, learned how to profit from a subscribers list, made sales with  made money with Google Ad words and wrote our first article for the internet.

Do you want to double, triple or even quadruple your sales options? Why wait when the most affordable complete automation package available, can automate your website in minutes? This is by far the best  and with all the new features, it is miles ahead of anything on the market.

Reading made easy with excellent literature. Excellence Magazine is one of those magazines that provide fantastic articles on tips, network marketing techniques, personal growth and success stories.

Have you ever been promised that the sky is the limit, but nothing is happening? Of course you have, and you have fallen for their tricks. Are you retired, unemployed, been laid off, or have insufficient income. Now is the time to start your own home business to build sufficient residual income to create, the real wealth that you deserve, with a world wide proven system?

Have you been looking for a way to make money on the internet? Stop looking you have just found a home based internet marketing group that has actually helped thousands of people to start making money from their homes on the internet!

Launch your very own money making site today that’s 100% ready to take orders and pull in massive profits for you right now…guaranteed! We will get you setup and ready to start making money from the comfort of your own home by this time tomorrow

Everyone knows that to get a good page rank with search engines is through linking. The long, tedious and boring way to trade links with other websites is over with this efficient and comprehensive, link exchange system with other site owners.

The above are a couple of the affiliate programs that are supported which might entice you to start your own residual income business opportunity from your own home.

Don’t abandon this home business idea, if when the first failure occurs, that will happen no matter what, but make the necessary adjustments.  Stay motivated, be determent and mostly persevere.

With the Grace of God, you can do it, no matter what. The most important question for you is not when I must start; the answer must be and should be Today I am going to do something about it.

Discover How To Use 2-Tier Affiliate Program To Boost Your Affiliate Commission TODAY!

Posted by rimel - 19/06/07 at 08:06:42 am

My bottom line is that you MUST engage with the home based affiliate business and start earning money online at home with  RIGHT NOW. There are a few powerful affiliate programs on the internet: 2-tier affiliate program, passive residual affiliate program, and great affiliate program.

To those who are not familiar with home based  two-tier affiliate program could be a new term to you but to those who are involved in this kind of money-making experience; it could mean a GREAT stream of passive (residual) income. Two-tier affiliate marketing is an enticing feature of a particular affiliate program wherein, home based  owners are allowed to sign-up additional affiliates below them. So that when the sub-affiliates otherwise known as second tier , earns a commission, the affiliate above receives a commission too. That is the overall concept of 2-tier affiliate program!

In two-tier affiliate program, the first tier of commission is just like in the usual affiliate program. The sole difference is that it has an additional tier/s or sub-affiliates, whereby home based internet marketers also gain an affiliate commission once the people that the additional tiers referred to the affiliate program generate sales. Theoretically, affiliate programs can have multi-tier affiliate program with infinite number of tiers, however, there are practical limitations. As tiers increase, the affiliate program draws more webmasters who are mostly interested in gaining profit from other’s work and effort.

You’ll discover how to use 2-tier affiliate program to boost your affiliate commission below:

The 2-Tier affiliate program is also recognized as Multi-Level  When you sign-up for an affiliate program, you are identified as the first tier and the person that you have recruited or encouraged to sign up is the second tier. If there are additional tiers, then the system can now be regarded as multi-level marketing or called “MLM”. But today, MLM isn’t as effective and successful as it was several years ago. Personally, it is because at present, affiliates can freely select from thousands of affiliate programs and they can quickly switch from one program to another. Also, I believe that home based affiliate business is greater than the MLM marketing strategy for people who are making money quick online from home.

You could probably go wrong if you’re thinking that you can depend on your second tier to do the job or make money online for you. So if you want to use 2-tier affiliate program to boot your affiliate commission & your advantage and generate more passive (residual) income by encouraging sub-affiliates to sign-up below you, make sure that you carefully choose your affiliate merchant. Pick those merchants who generate stable stream of high quality products, give high or just commissions, offers real  furnishes you with a proven and tested advertising arsenal and treat their affiliates very well. You can also sign-up for the merchant who gives high visitors-to-sales conversion rate.

It is also advisable if you engage yourself with a web merchant that has a user-friendly website which you can access anytime so that you can monitor your statistics including visits and sales. And if possible, choose the one with powerful marketing tools which you can use in promoting their products or services.

You’re just wasting much of your time and effort and worse, damaging your integrity once you promote poor affiliate program because your visitor will surely presume that the product or service you are reselling must be dreadful too. I would like to warn you to be careful when you are selecting the affiliate programs and trying to promote those affiliate program or 2-tier affiliate program. That’s the reason why it is important to pick first-rate affiliate programs. Through these, you can not only build up a good relationship with your visitor, but also, you can easily get more tiers to sign-up under you. You should also be cautious of some affiliate programs that give more importance on the profits to be earned in taking on other affiliates than on the income from sales, because you’ll just eventually find out that someone has already close those sales without informing you. Usually, this kind of affiliate program offers a very low first-tier payment but a sky-scraping second-tier affiliate commission

If you want to start an affiliate program of your own, you surely have to decide whether it will be a single tier or two-tier affiliate program. Who am I to say which of these two programs are better? But let me tell you the benefits you could get out of 2-tier affiliate program.

First, your profit will increase due to increased sales from the customers that your second tier has referred. Second, you have a much broader customer base to which you can sell your products and services. Then, you gain more and stable income because the customers referred by your affiliate and sub-affiliates could probably develop a lifetime loyalty on your site and your products. Plus, you have an army of sub-affiliates who will promote and resell your products and services to their visitors and subscribers.

The 2-tier affiliate program has been a proven winner and should be the number one choice for the budding affiliates as well as for the affiliate program managers. When you start gaining profits from your site as well as your tiers, this is now the right time to say that you have used 2-tier affiliate program to boost your affiliate commission/affiliate sales or your advantage.

My bottom line is that you MUST engage with the home based affiliate business and start earning money online at home with affiliate programs RIGHT NOW. There are a few powerful affiliate programs on the internet: 2-tier affiliate program, passive residual affiliate program, and great affiliate program.

Online Affiliate Programs. How to Pick The Right One.

Posted by rimel - 19/06/07 at 08:06:46 am

There are a lot of out there.There are a few simple things one should do before jumping into one.

So you are on a quest to find program.You like the fact that they handle all the orders,take care of the shipping, and collect payment from the customer.All you do is market your and get a cheque from them every month.Nice and simple.The trouble is there is just so many to choose from and they all are boasting loudly.For the most part you have to get past all the advertising which borders on lying and get to the truth behind the company.The following is a list of things to check for so you can make a wise choice.

#1 How many years has the company been in business.I wouldn’t go near any company that hasn’t been around for at least 10 years.Why?Because you may be signing up with a company deep in the red and about to go under.I am ashamed to say it but it has happened to me.All because I didn’t check them out thoroughly.I don’t understand all this hype about “pre-launch” and “get in now before we launch”.To me that just means they are unproven and unstable.

#2Personally if you can’t pick up the phone and talk directly to Julie or Sally who work in the front office I would run for the hills.Flashing scam bells and whistles should go off in your head if you get an answering machine all the time.Sadly this is all too true on the internet.There should also be a physical address where the main office is that you could drive to one Sunday if you felt like it.

#3Just how popular are their products that they market.Stay away from some new thing that the world just can’t do without.Chances are the world will do without it and you will left holding the bag of purple widgets you thought everyone would buy.The more products they have the better.They should be selling things that sell well in the real world and are already well established out there.

#4 Is the company a member of the Better Business Bureau.The better the reputation they have the better you should feel. I actually know of a program out there right now(which I won’t say which one it is to protect the people involved) that people haven’t checked out to well because one of the co-founders of the company actually has 42  complaints against him resulting from previous scams he had run.This should kill your enthusiasm and you should not be saying things like”maybe he has turned over a new leaf”or “I’ll just pretend I didn’t know that and carry on in this anyway”.It amazes me how people can be duped like this when they ought to just cut their losses and start over.

#5How extensive is the back office training.Do you have a mentor who is willing to help you and is his success tied to yours.Fire off a few emails to your future mentor and see if he gives a rip or if he is just trying to sell you something and say goodbye. Personally I like this type of because it makes everyone accountable.

#6Watch out for affiliate companies that only take one kind of payment.The more kinds of payment they accept the better.Why?Because if that payment processor should decide they don’t like XYZ affiliate company (for whatever reason they may have invented) that whole  will go down with your investment.Personally I don’t like companies that won’t pay you by a cheque in the mail just because I have seen this very thing happen a few times.

#7Your future affiliate program should be a free affiliate program to join but if you do pay something you should also be able to get out after a reasonable amount of time with your money back.Another good thing to look for is a discussion forum where you can login and learn about questions or problems other affiliates are having with the program.This can be very intuitive and give you an inside view before you get too involved.

So there you have a few ways to look for an . As the beatles would say”speaking words of wisdom… let it be”

Affiliate Marketing – A genuine work from home opportunity?

Posted by rimel - 19/06/07 at 08:06:38 am

Recent times have seen a major increase in people looking for work from home opportunities. We have all heard the “buzz words� internet scam and wondered if there really is a genuine  that allows an individual to earn an income from the of their own home. Affiliate Marketing is definitely an option to consider.

The basic idea behind  is directing prospective customers or “traffic� around the internet to merchants or organisations that have a product to sell. The methods used are quite simple. Each  marketer operates a website to display banners or links to direct prospective customers to the merchant’s website. Each time a sale is made, the merchant pays a commission to the referring affiliate. Therefore, by definition Affiliate Marketing is revenue sharing between merchants with product or information for sale and the online “publishers� or website operators who provide the prospective customers via the links or banners and “sales pitch� text on their web site.

The commission paid varies depending on the company selling the goods and the product being sold. Some merchants offer percentage based commissions; others offer set dollar amounts depending on the value of the product, this form of commission is called “pay per sale�. It is possible to earn commission from merchants for prospective sales or leads referred to as “pay per lead� and payments for prospective buyers simply clicking on your links to a selling organisation’s site, this is referred to as pay per click.

Many successful affiliate marketers have set up web sites providing information on a specific topic often choosing their “product line� based on a personal interest, hobby or niche market they have discovered through online research. Once the site is set up with links, banners and topic relevant information, it is simply a matter of promoting the site through  and “optimising� their site to achieve good natural search engine results. Each time a web surfer clicks through your link or banner then makes a purchase, you collect the commission. You can even earn money while you sleep; how is that for a 24 hour 7 day a week business.

The sky is the limit, once you get your web site up and running, there are virtually hundreds of internet companies offering affiliate marketing partnerships, with varied products for sale. One big advantage of affiliate marketing is the ability to promote diverse product lines and develop multiple income streams. The more products you have to sell the more commission you can earn. Affiliate marketing is truly an opportunity to earn money with high incentives – the more effort you put in the more you can receive in return.

The key to successful affiliate marketing and earning a genuine income is selecting the right product or opportunity, and following proven information or guidelines that will produce online success and financial reward. If you are looking for a genuine , or just some extra cash, you should definitely consider affiliate marketing. There are genuine work from home opportunities on the internet. Affiliate marketing will require time and effort on your part, however getting started is a fairly simple process. If you are interested in starting your internet home business you can find more information here at workathomeasy

Clickbank Alternative For Webmasters!

Posted by rimel - 19/06/07 at 08:06:52 am

A relatively ‘new kid on the block’ and one which is proving to be far superior to for various reasons, none more so than, you actually earn more money

It would appear that virtually every man and his dog is trying to find some easy way of making money online. A large number of would be home business  have already set themselves up using the ‘Rich Jerk’ methodology. This being to sell affiliate ‘Get Rich Quick’ programmes using either, templated ‘Rich Jerk’ websites (freely supplied, but tied in to  ‘deals’), or sites that they have created themselves. The common factor, I would say in most cases, well in fact there are probably two common factors, these being (a) Very few actually make money and (b) They are using Clickbank as a source for the programmes.

A relatively ‘new kid on the block’, and one which is proving far superior to Clickbank for the established sellers of work from home programmes, is ‘Traffic Payouts.com’.  They specialise in work from home programmes, and currently only promote three such schemes. This may seem very small compared to Clickbank, however when you consider that they have what was the number one converting site available on the internet, this being ‘Type At Home.com’, as well as Paid Surveys etc and Data Entry Made Easy. These sites all have a very high conversion into sales ratio (much better than anything currently offered on Clickbank ) as well as a low sales to refund rate. You earn a very generous 70% commission on the sales amount, and considering the conversion rate for genuine visitors to the sites are 2-3% then 100 ‘clicks’ is equivalent to approximately $90 revenue! Not only do they immediately confirm a sale to you via e-mail (it is very satisfying to check your ‘inbox’ in the morning, and find a host of:- ‘Congratulations You Have Made Another Sale’ e-mails), but also they have a fantastic  referral programme that generates you one of the best downline incomes available anywhere. Combine this with the fact that they are now paying directly into PayPal twice a month with no ‘hidden’ extra commissions taken out, and to top all this they are providing, on a monthly basis some really fantastic prizes for the top selling affiliates. Please check out the ‘bonus’ section of the website ‘here’.

So what more can I say?… If you would like access to the top selling ‘work from home ‘ programmes available today, coming with a first class support desk, great advertising banners and text links for your site, together with the opportunity to actually earn money each month as opposed to just paying anything you might earn from sales, to Google Adwords or Overture ‘ppc’ campaigns, then you must check out ‘Traffic Payouts.com’. It costs nothing to have a look, or to join!

Traditional PPC affiliate programs.

Posted by rimel - 19/06/07 at 08:06:02 am

Due to the popularity oF , webmasters often forget the traditional, some offering similar options as far as paying for clicks instead of sales. If you find a program of this kind in your niche – and you have a page with some traffic – this might be a better option for you.

If you place these ads on the right pages, you will be amazed how well they can perform. But, be sure to read the fine print before you send them your traffic, sometimes the PPC option is worse than the revenue share model.

With  where the publisher (you) places a link with your  embedded to the program, you get paid for every visitor you send. You have total control over you own ads, no script are placing them for you, thus making you in charge of the relevance – or lack there of - of your ads. The price per click is mostly fixed, or in some cases depending on the quantity of visitors delivered, more visitors equal higher rate for every click.

In contextual advertising, the advertisers have the ability to set a max price AND a daily budget, leaving them in total control over their costs. For traditional affiliate programs this isn’t an option, they have a set price and static links, delivering traffic around the clock. This is potentially disastrous for any affiliate program, and a problem many  solved by use of a required minimum conversion rate to get paid.

When looking at a traditional affiliate program – with a PPC option – you should look closely to see if they have a minimum conversion rate required for your traffic. If you are forced to convert your visitors into sales, and they specify the conversion rate, it’s easy math to see if you would be better off with a revenue sharing model. The amount you earn for sending the maximum visitors per sign-up should be greater than the commission for one sale. If it’s not, you are guaranteed to make more by the use of another revenue model. If the affiliate program offers recurring commission on their revenue share plan, you should think twice before choosing to get paid per click, you will miss out on all eventual recurring sales and commissions. If you plan on using the affiliate program for a long period of time, you will miss out on more than you can imagine.

Traditional PPC affiliate programs offer a very good opportunity if you have visitors interested in what they are advertising. The ads are usually placed on one, or a few pages where the relevance and click thru rate is high, on other pages you will be better off with other types of programs. Always compare your PPC stats with the revenue from other pages, to see if it really is as lucrative as you’d expect. Many times we get dazzled with the fact we get paid for EVERY visitor, not looking closely enough to see we would make more if we went another direction.

However, if you have a page with high click thru rate, you can make good use of any PPC program in your niche.