How To Increase On Line Traffic With Viral marketing

Posted by admin - 06/06/07 at 12:06:49 pm

One of the methods that is very successful in increasing on line traffic to websites is viral marketing. Viral marketing makes use of the tendency of a person to share something that they find interesting, amusing or helpful.

Many companies use this behavior to spread their advertising and increase on line traffic to their site and the popularity product. Viral marketing can be used in many ways to make this happen. It might be in the form of an interesting story, an addicting game, a funny video, an informative book, or anything that may interest you enough to share it with your friends.

So, how can you use viral marketing to increase traffic to your site? A good example would be to create an e-book, report or software program that would be interesting enough and of enough value to encourage people to give it away for you or allow them to sell it for 100% profit.

I could perhaps create a short cookbook on how to barbeque ribs. If I then offered it to every recipe webmaster as a giveaway and to every freebie site on the web, many people would download this cookbook, and then continue to pass it on to their friends perhaps.

How does this help me? Well of course, when I create the book I will brand it throughout with my web address and information about me. I might include sales information and links to some products that the reader might be interested in as well. I would of course tout the benefits of signing up for my recipe list, giving a link to do so. Many people will learn about me and my site. Some would click through to visit my site, and a few will actually buy from me. This increases my traffic and my sales.

The greatest benefit is that this e-book will continue to be given away for a long time if it has value. So traffic will continue and even build from it. Many sites use the power of this by giving away sampler books, with advertising to the full-scale inside. Traffic and sales will continue to increase over time as the book is given to more people.

Of course, your book would be about whatever niche you are in. Do not try to give a cookbook away in an automotive niche, unless you can find a way to relate it (like perhaps cooking on your manifold).

When I first tried giving away a branded book, I did not see the value, other than in sign ups for my newsletter (I asked for an email address in order to send the book). However, I did give permission to the reader to give the book away in any way they wished as long as it was unchanged. Approximately 6 months later, I began to see a steady rise in my traffic from the viral effects of the book.

Do not underestimate the value of viral advertising. It takes a while to build momentum, but once it takes off, the effect is very powerful. I would caution you, however, to create a quality product to give away. If you give away junk, you will be known as a junk dealer.

Viral marketing is a useful way of increasing on line traffic to your site. Create a quality product that is branded with your information, give it away everywhere and watch for the predictable increase in on line traffic within a few months.

Share and Enjoy: Bookmarking sites