What’s More Effective, PPC Ads Or Articles?

Posted by admin - 31/05/07 at 03:05:22 pm

Everybody knows just how effective PPC (pay-per-click) ads are because you only pay for targeted clicks that find their way to your site and will usually end up with a very high conversion rate. And everybody knows that if you write the articles yourself and know how to use them, promotional articles can be classified as free web advertising. But can something free be more effective than PPC ads?

Most folks are sure that free web advertising can never be more effective than Pay-per-click? But let’s do the math, shall we.

Imagine for a moment a well-written SEO article done by an expert who understands how to use articles. Usually it would be capable of giving you a huge response almost immediately and will then continue to give you a steady stream of clients for years to come. Let us assume that you went overboard and paid a writer-expert $17 for the article. After you get only 1,000-targeted visitors to your site, the actual cost will be 1.7 cents per click. What would you have paid if you used PPC? 10 cents perhaps? And that’s if you are very lucky? But even that is a lot more than 1.7 cents.

There is something that you should keep in mind here. These are no curiosity clicks we are referring to here (the kind that banner ads are notorious for churning out) but highly targeted prospects that have already been pre-sold by the article before arriving at your site, so most of them are usually already interested in your product or service. The truth is that some articles get tens of thousands of hits in the course of one year. 10,000 hits would mean that a click works out at less than 0.017 cents!

Generating the Traffic You Want

Posted by admin - 31/05/07 at 03:05:46 pm

A lot has been spoken and talked about how one generate traffic and drive more visit on a website that will eventually position your website on a high rank. A lot of the things mentioned are valuably true and promising. Some have been tested and worked for sometime. So, what really drives traffic on a site and how can one build the strong ranking a site needs? Below are some of the experts’ advice on how one can obtain that traffic.

• Everything else depends on your website’s contents. When people go to the net and searches for something, he remembers the site where he was able to get and catch all the needed information he wants. When your site has the all the related information that generally of the people want, then I see no reason why people will not visit and recommend your site to other people. When creating content for the web, you have to make the contents all original, up to date, and informative – these are timeless, good characteristics of website content.

• If your real purpose is really trying to build your traffic, then keywords can best answer your issue. By clearly injecting all the necessary keywords on your website, you are giving the search engine a reason for you to get a higher ranking. You see, search engines’ mechanism work by locating the mostly used keywords by people who do the search, and what the search engine does, it ranks and remembers the keywords that are used. So, keywords are essential components of your website.

How to Build an Online Empire

Posted by admin - 31/05/07 at 03:05:35 pm

Show me website traffic, and I’ll show you a thousand ways to convert, monetize, and otherwise exploit it. You had better believe that. Most of us can make that claim. But, if you have a single website and you live, eat and breathe to advance your Alexa rating and lift your Google ranking, you may suffer from traffic-on-the-brain, otherwise known as can’t-see-forest-for-the-trees disease.

Nobody ever said your traffic had to come from a single source. With domain names coming cheaper than a Starbucks Latte Grande, and hosting accounts available for the equivalent of a couple of biscotti a month, there is no excuse in the free world for not having at least three websites and a blog or two. Got a MySpace page? Advertise your websites there. And oh, by the way, why do you only have one MySpace account? They’re free you know. So is Facebook, CherryTap, Xanga, and a host of other social networking communities. Got an email address? You should be promoting your websites in your signature file. Got a car? Get a bumper sticker or some Pidplates and stick your web address there, too. Got a hobby or a passion? Find some chatrooms and Google groups and start contributing. Favorite blog? Leave comments. These are all ways to get permanent links to your Internet real estate out there. And each will help boost your search engine ranking, link popularity, Alexa rating, and yes, the Holy Grail of webdom, your Google rank.

The point of all this is to generate traffic any way you can. And remember, it’s aggregate traffic that matters, not traffic at any one website or blog. This isn’t a contest. Well, it is a contest, but if you are dead-set on building traffic on a single web property, then you’re in the wrong league. What you need to be doing is building a collection of properties; an Internet Empire.

Note well, every little nugget of truth and value I have offered above has a single thing in common: each requires you to DO SOMETHING. That’s right, they all require work. Ergs of energy must be expended. Keyboard keys must be depressed. Time must be invested. Another commonality, however, is that each is completely free or nearly costless. So, get with the program, cancel that get-rich-quick program, and get busy. There is no silver bullet to making an Internet monument out of your one website, but with the regular and thoughtful investment of your online time, you can claim a significant amount of web traffic in aggregate, which can amount to the same thing, or nearly so.

One of the tricks to making this work is that you have to maintain a focal point to all this traffic. The one site you have today is probably that focal point. It’s the ultimate destination of your erstwhile Internet customer’s journey. Mine, for example, is QuickEStore, where I sell a shopping cart program I wrote. About half of my traffic comes from the referrals I get from various payment gateways that are integrated with my cart - AuthorizeNet, PayPal and others. But you would probably be shocked to learn what a large chunk of my referral traffic comes from sites that are utterly unrelated to e-commerce. Sites like ScriptMySpace and http://iamfacingforeclosure.com.

ScriptMySpace is a free MySpace profile editor I wrote, where MySpace users can get codes, backgrounds, and layouts for their MySpace pages. It gets 6-800 unique visitors a day. So I stuck a QuickEStore banner ad on the homepage. Iamfacingforeclosure.com is a site that is run by an infamous Internet investor and blogger named Casey Serin, and it gets on the order of 6,000 visitors a day. I bought an ad. By placing links to my main attraction, QuickEStore, on these other two sites — completely unrelated to e-commerce, mind you — I have boosted traffic at QuickEStore significantly.

Many hosting companies now offer Google AdWords credits for new accounts. Don’t leave these on the table, either. Sign up and create a campaign, even if only to expire a free $25 credit. Finally, if you are hosting Google, Yahoo, or Microsoft (yes, they are now in the game) ads, make sure you are taking advantage of the “alternate” ads feature, whereby you designate the ads that display if and when the ad service or campaign you are running does not have a suitable ad to serve on your page. The alternate ad for each of your services should be an ad for your own personal Internet focal point; your main attraction. If you do nothing, the default alternate ad will be one for the ad service you are using, or a charity.

Now, it’s time to get busy. So, get blogging, writing, commenting, posting. It’s all good!

How To Make Traffic Exchanges Work For You!

Posted by admin - 31/05/07 at 03:05:20 pm

You may have heard a lot about traffic exchanges. Many marketers, even high income earners have not been able to ‘crack the code’ when it comes to traffic exchanges. Most think it’s a waste of time. However, with the right techniques, you can make traffic exchanges a valuable addition to your advertising arsenal.

Here’s a cardinal rule that the majority of traffic exchange marketers break: don’t try to sell anything on the traffic exchanges! You must be remember that you marketing to other traffic exchange marketers, therefore they won’t be interested in what you are promoting.

You must build a contact list when using traffic exchanges instead of trying to sell something. With a contact list, you have a base of prospects you can follow-up with. Your list can make or break you. The way to do is to insert an opt-in box on your page.

Too many marketers use traffic exchanges to promote affiliate programs, but they are promoting the merchant’s business, not yours. The merchant may capture leads and follow-up with them, and you might not get credited on sales on these follow-ups. That’s why it’s better to build your own business. Then you can market affiliate programs later on.

The last thing you’ll want to take note of is to make your web page attractive. Make it stick out, so it grabs eyeballs and invites attention to your opt-in box. It can pay off to have a good designer create some stand-out graphics for you.

The Master Plan To Drive In Swarms Of Free Traffic

Posted by admin - 31/05/07 at 03:05:05 pm

When you are just starting out trying to drive traffic to your website, it is important not to become too involved in too many traffic generation programs. Instead, it is better to focus your efforts on a few advertising strategies until you are producing a profit.

To do this, we need a strategic plan. If you are just starting out, perhaps you don’t want to spend too much money on advertising and want to concentrate your efforts on free advertising. Here is a plan you can follow:

Step 1) Write articles

Articles are great traffic generators simply because of their viral capabilities. A single article can be published in many places because ezine publishers look to article directories for fresh content. Try to write a few articles every week.

Step 2) Use forums to market your business

By this, I do not mean spamming the forums. Rather, post some useful content, and have your website link in the forum signature. Whenever you make a new post, your forum signature goes with it. This means even more exposure for your website.

Step 3) Swap links with other webmasters

Contact other webmasters in your niche and ask them if they would like to exchange links. By having your links on each others’ site, you are essentially leveraging on each others’ traffic. It’s a win-win situation.

Content and Traffic Generation

Posted by admin - 31/05/07 at 03:05:52 pm

Generally people who have their own websites want to generate traffic to their websites. So how do you do that? The thing is, very few people are exactly aware of what they are driving at building traffic on their site. But essentially, when traffic is visibly on your site, it is a good indication that your website is offering more things than the other websites do. The question as to why these sites have more traffic is yet to be revealed.

Generating traffic on your site is considerably a matter of how much you are enticing readers to keep repeatedly visiting your site. The content of your site is what is being looked at by general readers. If they find your website rich in content, relevant and up to date information, no doubt that they will find your website appealing to visit.

Another factor that I see important if you want to come up with traffic is to place original materials on your site. Online visitors know when an information is something that was born out of original ideas or something that was just copy pasted. Putting all original content in your website is not just an alternative that you can use. It is the only best way to do.

You may also include on your website some real life experiences that you have had over the past years to make your website a bit personalized. In that way, you are implying to your readers that what you put on your site represents exactly who you are.

Web Advertising- Using The Power Of Mini Sites Without Having To Register A Single Domain

Posted by admin - 31/05/07 at 03:05:40 pm

There was a time when many webmasters used to enjoy the advertising power of mini sites in generating huge traffic for their sites.

It was a simple strategy that worked like magic. All one needed to do was to register several domain names based on important, popular keyword phrases that had the potential to attract relevant traffic to their main site. They would then include links in all their “mini sites” pointing to the main website. Not only did this strategy bring plenty of direct traffic but it also had a major SEO impact on the main site with all the one way back links pointing to it that just drove it right to the top of search engine results. Now that is what really opened the floodgates of traffic.

These days search engines frown on the use of mini sites. But the good news is that there is a strategy very similar to the mini sites one (in fact with more advantages), which search engines love that you can start using today. It is much more effective than mini sites ever were and yet you do not need to go into the trouble of registering dozens of domain names.

This very effective web advertising technique involves the use of articles posted at high traffic article directories. To be effective you must handle and treat this articles as mini sites on their own.

If you choose an article directory that has a high traffic and a good Google Page Rank (or PR) then what will happen is that your articles will get a lot higher traffic than any website you register on the side. And with links within the article and the resource box pointing to your site, a large percentage of the traffic your “mini sites” will end up at your web site or blog site.

Boost Web Site Traffic Using Affiliate Programs

Posted by admin - 31/05/07 at 03:05:25 pm

Have you ever heard of using affiliate programs to get a boost in targeted visitors to your web site? This can be an excellent web site traffic promotion to put visitors in touch with the products or services you have available on your site.

Let’s say you have a product you have created and are selling on your website for $97 (In this example the product will be an e-Book).

Visitors arriving on your site, pay $97, and can then download the e-Book. Your profit is $97 less any payment processing fees (credit card, etc).

With an affiliate program, you pay a commission for every sale of your product or service that is made by a referral of your affiliate. You pay for results only, no sales means no payment.

This means you are getting someone else to market and promote your web site for free!

What does this mean? More targeted visitors of course as more visitors are sent to you by the affiliate.

It’s highly likely that a large portion of the visitors may never have found your web site, so in many ways these sales could be thought of as bonus sales, above and beyond those you would ordinarily have mode.

The downside is you need to share a percentage of the sale with the affiliate but you should also remember that it is quite possible the customer will buy more from you in the future.

This is the power of affiliate programs and affiliate marketing in general. Not having an affiliate program is an area where lots of marketers fall down.

Assuming you have an opt-in in place, then not only have you made a sale, but you now have a customer you can promote more products to in the future! One of Marketing 101’s golden rule is that it’s far, far easier to sell to an existing customer than to a brand new one. After all they loved your product enough to buy it, right? You have established a relationship with them at this point, and provided that your product has great relevant content they will be hooked!

The other thing to keep in mind is that it’s likely that you will have a higher percentage of sales from your affiliates visitors because (hopefully) the affiliate has already pre-sold his customers on your fantastic product. More than likely the affiliate has built up a solid reputation from his customers (who more than likely have purchased from him in the past) and because he has recommended your product, they come to your website already pre-sold that your product is a decent and worthy one, and at this point you have a visitor who already trusts and believes in your product because of the relationship they have with the affiliate recommending your products.

You need to think beyond the commission you are paying the affiliate and look instead at the long term relationship you have the potential to build with your new customer.

Make sure you look at using affiliate programs to maximize web site traffic. Payment is only required if the visitor purchases an item, so you have no upfront costs.

4 Amazing Free Web Site Promotion Tactics To Get The Traffic You Always Want

Posted by admin - 31/05/07 at 03:05:12 pm

You have finished your website. You have finished the introduction, products and services pages and not forgetting those propositions and promos too. You have achieved the dos and don’ts of building a web site.

But why isn’t your website a major success?

Maybe you didn’t plan in the key to the best online promotion when designing your website? Well, no fear on that, here’s some great strategies for you.

If you have just started your website promotion, keep at it. With persistence, you will capture your audience soon enough.

Be patient too. Try every web site promotion methods until you hit the jackpot. You have to accept trial and error for your web site to reach the top.

Here are four amazing free web site promotions strategies you could try until you find the most effective.

* Get your well deserved traffic from free web site promotions such as search engines and directories. Make sure you check your website’s ranking to know if this type of free web site promotion is helping your site.

* You can find other web masters and make a deal with them to trade links. Make sure to use words that could easily interest the audience. And remember…it has to be related else it will backfire.

* Find those free classified ads to stick ads into. It’s really a great web site promotion strategy that people nowadays neglected. You can use these ads for your target audience and even if they don’t like it. It doesn’t matter so long as they are interested in your services in some ways.

* Free and low-cost internet banners are all over the place in the Internet. Banners that pop-up at the top of a page or in a separate window would automatically catch your target audience’s attention.

If your web site promotions did not work even after using these techniques, analyze your site.

Track down all visitors, advertisements, and transactions. Then locate errors in your web site. Upload new files to your website continuously for audience to return for new products and services. Monitor your own site if it’s up in the market or down.

Then be ready to try the web site promotion methods again and surely it will work in due time.

It has always been said that the best things in life are free. Yes they are. And as soon as your free web site promotion proves to the audience its worth, then you’ll believe it’s true.

Tracking Your Traffic Exchange Splash Pages To Success

Posted by admin - 31/05/07 at 03:05:00 pm

It’s a fact that by using multiple traffic exchanges (TE’s) you can drive tons of traffic to your site. However, unless you know exactly how to pull targeted hits from this traffic, you will not get much (or any) results. Splash pages are used to extract hits from this traffic. But how do you know that your splash page is getting any attention?

(NOTE: a splash page is a simple attention grabbing web page who’s sole purpose is to get the TE surfer to click on your link which takes them to the main site you are promoting)

This is where tracking comes in. You MUST use a URL tracking link on your splash page. Surf the TE’s for a couple days and see how many people click out of the TE from your splash page. The number of hits reported will be the number of targeted hits to your main site the TE’s have generated. If this number is low, make some changes to your splash page. Surf for a few more days and see if this increases.

Simply make slight adjustments to your splash page and watch the number of hits reported by your tracking link. Make sure that you generate at least 1000 hits before you make additional changes. Once you’re happy with the amount of targeted hits you’re getting, stop changing your splash.

And now you have an effective splash page which will get you targeted traffic throughout the traffic exchanges!

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